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Pettagam - By Meenu Subbiah On NDTV

In the sunlit bylanes of Karaikudi, Tamil Nadu, where Chettinad mansions stand as grand testaments to the opulence of a bygone era, a bright yellow building hides an unexpected treasure….

Meenu Subbiah Featured in Vogue

When you’re styling a fashion shoot, you’re always negotiating between the world you planned and the world you’ve been given.For days before my shoot in Chettinad, in southern Tamil Nadu, I was scrolling through archival photographs, reading about mercantile families and trade routes, saving screenshots of tiled floors like they were runway looks…

Meenu Subbiah On Diamond World

Chettinad jewellery evolved as a symbol of prosperity and devotion, crafted for weddings, festivals, and other family ceremonies. The pieces are designed to be simple, yet timeless, passed down through generations. And now, this style is ready to take the world by storm, says Meenu Subbiah, Founder and Designer, Meenu Subbiah Diamonds….

Meenu Subbiah On Kungumam Thozhi

Meenu Subbiah On YourStory

In 1993, when jewellery designer Meenu Subbiah returned to her hometown of Karaikudi in Tamil Nadu after completing a graduate diamonds programme at GIA–USA, she was struck by how the essence of Chettinad jewellery had faded away…

Meenu Subbiah on Indulge - Online Magazine

Meenu Subbiah On Indulge (Indian Express)

Jewellery designer Meenu Subbiah, who has built her brand over the past few decades by blending Chettinad jewellery with modern influences, has launched Vilasam, Vamsam, and Menaya, three luxury jewellery brands, each carrying its own aesthetic, philosophy, purpose, and authenticity….

Meenu Subbiah On TOI Online

Jewellery was an integral part of the community, and represented their prosperity. But none of it was documented properly,” says jewellery designer Meenu Subbiah, who has created and displayed models of jewellery from the 17th and 18th centuries exclusive to the Chettiars, Pettagam in Karaikudi

Meenu Subbiah On TOI Print

Meenu Subbiah On Indian Jeweller

Renowned luxury jewellery designer Meenu Subbiah today launched three distinctive jewellery brands – Vilasam, Vamsam and Menaya – each rooted in unique design philosophies that span revival, reimagination, and innovation…

Meenu Subbiah On Bold Outline

Luxury jewellery designer Meenu Subbiah today unveiled three new brands, VilasamVamsam and Menaya, based on different design themes. Each brand carries its own story – one revives heritage, another reimagines legacy, and the third challenges the limits of design…..

Meenu Subbiah On The Glitz

In an evening shimmering with heritage, artistry, and high glamour, luxury jewellery designer Meenu Subbiah unveiled a dazzling new trilogy of brands: Vilasam, Vamsam, and Menaya, each a masterstroke of storytelling in gold and gem….

Meenu Subbiah On Daily Thanthi

We are thrilled to share that our founder, Ms. Meenu Subbiah, has been featured in the prestigious Tamil journal “Daily Thanthi”! This recognition is a testament to her vision, leadership, and unwavering commitment to excellence…

Meenu Subbiah On Aval Vikatan Online

“சின்ன வயசுல குழந்தைங்க வீடு, மரம், செடி, கொடினு வரைவாங்க… ஆனா, எனக்கு நகைகளை வரைஞ்சு பார்க்க புடிக்கும். ஏதாவது ஃபங்ஷனுக்கு போயிட்டு வந்தா, அங்க வந்தவங்க போட்டிருந்த நகையை வேறவேற …

Meenu Subbiah On Aval Vikatan Print

Meenu Subbiah luxury diamond jewellery News

Pettagam - By Meenu Subbiah On Indian Jeweller Print

Meenu Subbiah, a luxury designer jewellery brand from Chennai, rooted in Chettinad heritage and celebrated for its rare in-house craftsamnship has launched “Pettagaa”, India’s first private museum on Chettinad jewellery in Karaikudi, Tamilnadu…..

Pettagam - By Meenu Subbiah On The New Indian Express

Traditionally, every Chettiar home is said to have a Pettagam, an iron chest used to store family’s valuables. Now Pettagam, the newly opened private museum in Chettinad, unlocks that legacy for the world, spotlighting the glittering global odyssey of the Nagarathars, …..

Pettagam - By Meenu Subbiah On Fortune India

We’ve all heard about the famous dishes of Chettinad, a region in the Shivaganga district of Tamil Nadu that is known all over for its famous cuisine, grand mansions and the wealthy Chettiar families. But how many of us have heard of Pettagam….

Pettagam - By Meenu Subbiah On Local Samosa

A lot is said about the regional flavours, fashion, and rituals, yet very few are preserved in actuality, going beyond the conversations and discussions. Chettinad jewellery finds mention in the second century CE in the Tamil epic, Silappatikaram, where Kannagi and Kovalan’s….

Pettagam - By Meenu Subbiah On PotPourri

Pettagam in the heart of Karaikudi, the cultural and architectural soul of Chettinad, a gleaming tribute to Tamil Nadu’s artistic heritage has taken shape. ​ Pettagam, India’s first private museum dedicated to the splendour of Chettinad Jewellery​….

Pettagam - By Meenu Subbiah On Vogue

Chettinad jewellery finds mention as a literary protagonist as early as the second century CE. In the earliest Tamil epic, Silappatikaram, which historians theorise was composed sometime between then and the fifth century….

Meenu Subbiah on Indulge - Online Magazine

Pettagam - By Meenu Subbiah on Lifestyle Asia

Where do the details in traditional Indian jewellery come from? Can crabs turn into a unique muse for wearable art? What is the history behind the design and build of some of the most ancient jewellery-making techniques? I’ll admit…

Meenu Subbiah on Indulge - Online Magazine

Pettagam - By Meenu Subbiah on Outlook Luxe

Almost 2,500 km away from Delhi in Karaikudi, Tamil Nadu, the strong vaults of Chettinad jewellery are unlocked with the opening of Pettagam by luxury jewellery designer Meenu Subbiah. Outlook Luxe takes you on a tour of the museum …

Pettagam - By Meenu Subbiah On Indian Jeweller

Meenu Subbiah, a luxury designer jewellery brand from Chennai, rooted in Chettinad heritage and celebrated for its rare in-house craftsmanship, has launched “Pettagam”, India’s first private museum on Chettinad jewellery ….

Pettagam - By Meenu Subbiah On Solitaire International

The word ‘Chettinad’ is most commonly associated with a multi-sensory South Indian cuisine. However, there is more to the name than a delectable fare. Located in south-eastern Tamil Nadu, the Chettinad region derives its name from its industrious inhabitants; the Nagarathar

Meenu Subbiah luxury diamond jewellery News

Pettagam - By Meenu Subbiah On Hindu

Inside Pettagam, India’s first private museum for Chettinad jewellery . Why do crabs feature prominently in Chettinad jewellery? What is the close setting technique ? At Pettagam in Karaikudi by Meenu Subbiah, delve into the legacy of Chettinad jewellery and its significance to the Nagarathars ….

Pettagam - By Meenu Subbiah On Hindu Print

In every Chettiar household sits a pettagam,
a large, traditional iron chest or strongbox that stores the family’s valuables. More importantly though, it holds the jewellery passed down through several generations…

Pettagam - By Meenu Subbiah on Indulge Print

A Treasure Trove of History

As Karaikudi gets its first Musuem dedicated to Chettinad jewellery, We give you a sneak peak of the same and more. Life does’nt hurry in Karaikudi. It unfolds in….

Meenu Subbiah luxury diamond jewellery News

Pettagam - By Meenu Subbiah on Indulge Online

Life doesn’t hurry in Karaikudi. It unfolds through quiet conversations over brass tumblers of filter coffee, through the rustle of saris drying in the courtyard breeze, and through the distant clang of temple bells hat have rung for centuries. Every corner seems to hum with history…

Meenu Subbiah luxury diamond jewellery News

Pettagam - By Meenu Subbiah On Travel Peacock Magazine

On a sun-dappled Friday morning in Karaikudi, I prepared for what could only be described as a history lesson. But this wasn’t the sort you’d find in a dusty classroom or on the yellowing pages of a textbook. This was a history class inside a vault ….

Pettagam - By Meenu Subbiah On The Print

 In Tamil Nadu’s Karaikudi, known for its grand mansions and intricate courtyards, a new jewellery museum is set to open. From 2 October, Karaikudi will host “Pettagam”—India’s first private jewellery museum dedicated to Chettinad Jewellery…

Pettagam - By Meenu Subbiah On HT Tamil

செட்டிநாடு நகைகளின் பாரம்பரியங்களை விளக்கும் வகையில் குறும்படங்களும் அங்கு உள்ள சிறிய திரையரங்கில் திரையிடப்படுகிறது. குறிப்பாக, உலகளவில் 10% க்கும் குறைவான பாரம்பரிய நகைகளில் ….

Pettagam - By Meenu Subbiah On X

Shri. Venkatesan Dhattareyan – Regional Director (South, West & Central Region), Ministry of Tourism, Government of India has tweeted about Pettagam

 

Meenu Subbiah Article Dinamalar English

My fascination with jewellery started long before I understood its professional potential. As an eight-year-old, I sketched bangles, earrings, and chains while my peers drew houses and trees. I would sit by the window with a magnifying glass, peering into gemstones and imagining the stories they held….

Meenu Subbiah On Solitaire International

Meenu Subbiah, GIA GG, Meenu Subbiah Diamonds LLP

I strongly believe that awareness drives business growth. When consumers are informed about a product, it becomes easier for them to make decisions.”

Meenu Subbiah On Gems of Margazhi

In the third episode of Gems of Margazhi, I had the privilege of sitting down with my mother, Meenu Subbiah—affectionately known as Vaira Meenu alias the “Diamond Girl”—for a special conversation that bridged the worlds of jewelry, culture, and our shared passion for the Margazhi season…

LOCATIONS

CHENNAI

COIMBATORE

KARAIKUDI

TRICHY